Winter Holiday Kit — Built
The Built Winter Holiday Kit was designed as a premium end-of-year touchpoint for executive-level stakeholders, reinforcing Built’s brand through thoughtful, tactile storytelling.
The concept focused on translating Built’s core values — precision, trust, and craftsmanship — into a physical experience. From color palette and typography to layout and material selection, every detail was designed to feel elevated, intentional, and aligned with Built’s established brand system while introducing seasonal warmth.
I led the creative direction and design for the kit, developing the overall visual language, packaging design, printed components, and layout system. Special attention was paid to hierarchy, unboxing flow, and production-ready execution to ensure the experience felt cohesive from first impression to final detail.
The project was produced in close collaboration with Tactive, who handled print production and fulfillment, delivering exceptional quality on a condensed timeline.
This kit served as both a brand reinforcement moment and a meaningful connection point — combining strategic design, craftsmanship, and premium print execution to leave a lasting impression.
