CIO Dilemma Whitepaper on SFDC
Role: Art Director and Designer
Responsibilities: Designer, Art Direction for copy feedback and direction
The CIO Dilemma Whitepaper was developed as a gated asset to present key research insights provided by the Campaigns and Communications team. My role was to transform raw data and statistics into a compelling, visually engaging multi-page PDF that would resonate with CIOs and IT decision-makers.
I led the design and art direction for the whitepaper, translating complex research into clear, digestible visuals. This included crafting data-driven layouts, designing impactful charts and infographics, and ensuring that the statistics told a cohesive and persuasive story. In addition to the design execution, I provided art direction to the junior copywriter, guiding the development of messaging to ensure alignment between the written content and visual storytelling.
Beyond the document itself, I helped complete the matrix for hosting the asset on SFDC, ensuring seamless accessibility and distribution. To drive engagement, I also created a suite of digital assets—including LinkedIn and social media creatives—to promote the whitepaper across targeted campaigns.
This project required a strategic balance of design, data visualization, and messaging, ensuring the research was not only informative but also visually compelling and easy to navigate for the audience.
