Role: Art Director, Manager
(concepting, moodboarding, sourcing, copy approval, design management)
Company: Salesforce (Global ABM)
Art Director: Ashley Davis
Designer: Megan Gray
Writer: Ariana Newhouse
Project Manager: Courtney Scott-Talkington
The goal of this project was to celebrate Mellody Hobson's appointment as Chair of the Board at Starbucks. As the first female African American to be appointed to such a position, we wanted to celebrate her achievements with a direct mail kit. We merged the Salesforce brand with that of Starbucks and Mellody's own personal style to create a truly unique gift.