Southwest Airlines x Salesforce – Exclusive Partner Reception
ROLE: Art Director + Designer
Southwest Airlines is renowned for its unparalleled hospitality, and to express Salesforce’s appreciation for this valued partnership, we curated an unforgettable evening designed to surprise and delight.
As Art Director and Designer for the event, I collaborated with a copywriter to develop a cohesive creative vision, overseeing the design of both print and digital assets. I played a hands-on role in vendor selection and management, assembling a unique lineup of experiences—including a Champagne Diva, Aura Photographer, Magician, and Ice Sculptor. Beyond curating the entertainment, I personally designed the bespoke ice sculpture, ensuring it reflected the event’s theme and Southwest’s brand.
I worked closely with the venue, marketing partners, and print vendors to coordinate seamless delivery and setup of all decor and branded elements. From custom welcome signage and bar menus to personalized napkins, coasters, and aeronautical-inspired decor, every detail was thoughtfully designed to create a distinctive and immersive experience.
Onsite in NYC, I managed event execution, overseeing vendor coordination, ensuring a smooth run of show—from setup to breakdown.
This event was a testament to the power of creative storytelling, experiential design, and meticulous execution—all coming together to celebrate a meaningful partnership in a way that was both memorable and impactful.
