The goal of this project was to create a comprehensive event journey that would help differentiate Salesforce and connect attendees to our retail solutions at NRF. I acted as designer for this project, helping to build out the expo booth and designing customer activations with Design Within Reach and New balance. I also helped pick furniture and accessories for the space.
*This project received a 2019 Gold Addy Award by the American Advertising Federation for an Out-of-Home Installation.
