Salesforce + Amazon Virtual Event and Direct Mail Campaign
Role: Art Direction, Concepting, Vendor Management
As the lead creative on this Account-Based Marketing campaign, I drove the concepting and development of a cohesive virtual event and direct mail experience aimed at deepening Salesforce’s relationship with Amazon’s Executive Team. Centered around shared values like customer obsession, sustainability, and innovation, this campaign was designed to feel personalized, thoughtful, and aligned with Amazon’s brand ethos.
I began by conducting audience research to uncover key interests and values, then led the creative strategy—curating values-based gifts that resonated with Amazon’s commitment to sustainability and community impact. These included recycled-paper packaging and custom glassware and coasters that supported the conservation of Mt. Rainier.
I pitched the creative direction to stakeholders and led a team of junior designers and copywriters through the development of custom box designs, messaging, landing pages, and event collateral. We tied everything together visually with a playful yet premium aesthetic that blended Salesforce's and Amazon’s color palettes and featured our beloved mascots exploring Seattle.
To bring the experience to life, we partnered with a print and fulfillment vendor to ensure high-quality production while staying on budget and hitting tight timelines. The final result was a multi-touch campaign that included a private conversation with the NHL Kraken CEO, a virtual Kraken rum cocktail class, and a thoughtfully designed kit that left a lasting impression.
