SalesAI × Jack Harvey IndyCar Sponsorship Campaign
ROLE: Creative Director + Designer
Responsibilities: Creative Direction, Campaign Development, Out-of-Home Design, Environmental Graphics, Event Branding, Print Production, Vendor Coordination, Apparel Design
To maximize SalesAI's sponsorship of IndyCar driver Jack Harvey, I led the creative direction and design of a comprehensive brand campaign spanning the Indianapolis Motor Speedway and the greater Indianapolis metropolitan area. The campaign transformed a motorsports partnership into a cohesive, citywide brand experience that reinforced SalesAI's position as a fast, AI-powered solution for sales organizations.
The centerpiece of the campaign was a collection of 52 large-format billboards strategically placed throughout Indianapolis and around the Indianapolis Motor Speedway during race season. I developed the creative system for the campaign, balancing bold typography, high-impact photography, and performance-inspired messaging to ensure each execution remained instantly readable at highway speeds while maintaining strong brand recognition across dozens of unique placements.
Beyond the outdoor campaign, I extended the visual language into SalesAI's VIP hospitality experience at the Indianapolis Motor Speedway. I designed environmental graphics, welcome signage, branded apparel, and supporting collateral for the company's private suite and executive welcome dinner, creating a consistent experience from guests' first interaction through race-day hospitality.
Working closely with marketing stakeholders and print vendors, I prepared production-ready artwork for a wide variety of large-format applications, ensuring consistency across multiple billboard dimensions, event signage, apparel, and printed materials while maintaining quality across every touchpoint.
This project highlights my ability to build scalable campaign systems that connect outdoor advertising, experiential marketing, and environmental branding into a single, cohesive brand story—creating memorable experiences that extend well beyond traditional advertising.
Project Highlights
• Designed 52 billboards across the Indianapolis Motor Speedway and Indianapolis metro area.
• Developed a cohesive creative system spanning out-of-home, hospitality, environmental graphics, and branded merchandise.
• Produced large-format artwork for multiple billboard sizes and print vendors.
• Extended campaign branding across VIP suite experiences, welcome events, and race-day activations.
