Ashley Davis, Art Director
Ryan Felton, Sr. Copywriter
Featured as a Keynote account at Salesforce's Connections 2019, Party City became an anchor customer throughout the conference experience. As Art Director for the Marketing, Commerce, and Retail breakout space, I became key liaison with Party City. I designed and directed Party City’s presence throughout the conference including their presence in the main hallway at McCormick Place, a designated lounge space, the Commerce Cloud Keynote demo experience, and the afterparty at London House. I selected the balloons and designs, hired a balloon instillation artist, and worked on-site to see each piece brought to life. I also selected furniture, accessories, and created signage for the lounge space. I selected and secured an onsite photo activation for the conference hall. During the event, I also helped manage the setup and launch of the London House afterparty.
In addition to Art Directing the Party City + Salesforce experience at McCormick Place, I also helped art direct and set-up the London House Awards Afterparty. The goal of this party was to recognize trailblazers pushing Salesforce to new limits, while also showcasing the partnership between Party City and Salesforce. We created custom drinks, a photo booth, and social media call-to-actions to help engage attendees.