Innovation Day Assets at Scale
Role: Art Director and Principle Designer
Project Overview
The ABM team needed a comprehensive suite of templated Innovation Day assets that could be easily customized with account-specific copy and logos. These assets were designed to be readily available on the ABM Storefront, allowing the team to quickly procure materials for their events without requiring additional design support.
Objective & Business Impact
Similar to the FY25 Dreamforce Toolkits, this initiative aimed to provide a self-service model for ABM teams, streamlining the event preparation process and ensuring consistency across Innovation Day experiences. By offering scalable, pre-designed templates, we reduced turnaround time, increased efficiency, and maintained brand integrity while enabling more personalized event execution.
My Role & Contributions
I was responsible for designing the entire visual system for Innovation Days at Scale, ensuring consistency across all print and digital touchpoints. My key contributions included:
• Developing a scalable design system for both print and digital assets, creating a foundation that allowed for seamless customization while upholding Salesforce’s brand identity.
• Designing all print assets, ensuring they were visually compelling and adaptable for various event needs. This included pull-up banners, table tents, stickers, easel signs, name tags, custom lolipops, and happy hour print materials. I also designed all the email offerings including invite, follow-up, day-of, and thank you emails.
• Art directing and overseeing splash page production, establishing a design framework that a junior designer used to build scalable deliverables, including a registration page as well as a presentation template in google slides.
• Providing creative direction on copy, ensuring messaging aligned with the visual identity and overall event experience.
By leading both design execution and system development, I ensured the ABM team had a cohesive, easy-to-use toolkit that elevated Innovation Day experiences while saving time and resources.
