Dreamforce 2021 Executive Direct Mail Kits
To build excitement and awareness ahead of Dreamforce 2021—and continue the conversation post-event—I led the creative development of both a pre-event invitation kit and a follow-up thank you kit for executive attendees.
Grounded in Salesforce’s commitment to using business as a platform for change, I sourced gift options from sustainable, B Corp–certified, and minority-owned businesses. After presenting multiple kit concepts, I pitched and secured senior leadership buy-in, ensuring alignment with both brand and values.
I partnered closely with our vendor, Tactive, to manage print production and logistics from start to finish. I also art directed a junior designer and copywriter to bring the kit to life, and personally designed a custom patch and pennant for the initial awareness kit—both unique, tactile pieces that left a lasting impression. The follow-up thank you kit followed a similar process, with concept development, stakeholder pitching, and full creative oversight through production.
