Amazon Day at Salesforce – Event Design & Experience
ROLE: ART DIRECTOR + CONTRIBUTING DESIGNER
Annually, the Amazon team at Salesforce hosts Amazon Day, a multi-day event focused on partnership, learning, and innovation. As the event designer, I was responsible for developing a cohesive event theme and translating that vision into an immersive experience.
I collaborated with an event agency to create detailed visual plans for the event space, selecting furniture, decor, and staging elements to ensure a seamless aesthetic. I art-directed all wayfinding and signage, ensuring clear navigation and brand consistency throughout the venue.
In partnership with my copywriter and design team, I led the creation of digital demand generation assets, including a high-impact landing page and multiple email campaigns. Additionally, I curated unique food activations by identifying and coordinating with local vendors, enhancing the attendee experience with engaging culinary moments.
Onsite in Seattle, I managed event execution, overseeing vendor coordination, directing our event photographer, and ensuring a smooth run of show—from setup to breakdown. My role was pivotal in delivering a visually compelling, well-organized, and engaging experience for attendees.
