Spring into Savings Biometric Screening Campaign

For this project, I was tasked with creating a poster and a direct mailer directing clients to schedule a biometric screen. Since the client was a school system, I chose the theme of spring break for the mailer. The poster, which would be displayed in teacher break rooms for several months, kept the same "spring break" feel but with an altered message 'Spring into Savings.'

The mailer resulted in a 100% increase in client utilization of their clinic network in the week following distribution.
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